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To be eligible to take the CRT-550 exam, candidates must have prior experience working with Salesforce Marketing Cloud, and should have completed the Marketing Cloud Consultant training course. This course provides participants with the necessary skills and knowledge to design and implement complex Marketing Cloud solutions. By successfully completing the CRT-550 Exam, individuals demonstrate their ability to effectively leverage Marketing Cloud to drive business results, and are recognized as experts in the field of Marketing Cloud consulting.

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Salesforce Preparing for your Salesforce Certified Marketing Cloud Consultant Exam Sample Questions (Q25-Q30):

NEW QUESTION # 25
A small restaurant franchise wants to implement MarketingCloud to support their franchiseowners. The corporate office the advertising copy and subscriber list. The owners of franchised stores add a customized local message to the marketing campaign.
What hierarchy should be recommended?

A. One business unit.
B. A parent business unit for each franchise owner
C. One parent business unit and a child business unit for each franchise owners
D. One parent businessunit and a child business unit for franchise owners.

Answer: C

Explanation:
Explanation
A parent business unit is the top-levelbusiness unit in an account hierarchy that can share data, content, and settings with its child business units. A child business unit is a lower-level business unit that inherits data, content, and settings from its parent business unit but can also have its own data, content, and settings. By creating a parent business unit for the corporate office and a child business unit for each franchise owner, the customer can achieve data and content sharing as well as customization and segmentation for each local store.
References:https://help.salesforce.com/articleView?id=sf.mc_overview_business_units.htm&type=5

NEW QUESTION # 26
Northern Trail Outfitters wants to include a 'view online' link in an email template to enable users to view a web page version of the email.
Which personalization string should they include as the href attribute in the link?

A. %%view_as_webpage%%
B. %%view_online%%
C. %%view_email_url%%
D. %%vawp%%

Answer: C

Explanation:
The correct personalization string to provide a "View as Webpage" link in an email is %% view_email_url%%. When this string is placed inside the href attribute of a hyperlink, Marketing Cloud automatically generates a URL to a hosted version of the email content.
-
Exact Extract from Salesforce Documentation:
Source: Salesforce Help - Personalization Strings
# "%%view_email_url%% - This personalization string inserts a link to view the email as a webpage.
Typically used for the 'View Online' functionality in email templates." Source: Salesforce Marketing Cloud Email Studio Guide
# "Use %%view_email_url%% within your hyperlink to allow recipients to view the message as a webpage."

NEW QUESTION # 27
Northern Trail Outfitters in interested in a solution to automate a process. They currently pull data into a spreadsheet to import into aextension for sending. The data warehouse can be configured to place a file daily on an SFTP.
Which three questions are relevant to determining a solution?
Choose 3 answers

A. Does the data extension have adata relationship?
B. Will the data file be placed on the SFTP at the same time daily?
C. Does someone need to be notified if an error happens on import?
D. Will the file have more than 5,000 rows?
E. Is the data file a delta or a historical file

Answer: B,C,E

Explanation:
Explanation
Three questions that are relevant todetermining a solution for automating a process of importing data from a data warehouse into Marketing Cloud are:
Is the data file a delta or a historical file? This question will help determine how to handle existing records and avoid duplication or overwrite. A delta file contains only new or updated records, while a historical file contains all records regardless of changes.
Will the data file be placed on the SFTP at the same time daily? This question will help determine how to schedule an automation ortrigger an event based on file drop. If the data file is placed on the SFTP at different times, then a File Drop Automation may be more suitable than a Scheduled Automation.
Does someone need to be notified if an error happens on import? This question will help determine how to handle errors and exceptions during import. If someone needs to be notified, then an email notification activity or a verification activity may be added to the automation.
Whether the data extension has a data relationship or not isnot relevant to determining a solution for importing data, as it is only used for creating relationships between data extensions in Email Studio. Whether the file has more than 5,000 rows or not is not relevant to determining a solution for importing data, as it does not affect how data is imported or processed. References:
https://help.salesforce.com/s/articleView?id=sf.mc_as_file_drop_automation_studio_triggers.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_as_import_file_activity.htm&type=5

NEW QUESTION # 28
A customer needs to import data from an SFTP site. The customer wants to:
* Segment the contents of the file and then send emails.
* Transfer the file to the SFTP site at various times daily.
* Send to data extensions.
What sequence of automation activities should meet these requirements?

A. File Drop: Import File > Group Refresh > Send Email(s)
B. Scheduled: Import File > SQL Query(s) > Send Email(s)
C. Scheduled: Transfer File > Import File > SQL Query(s) > Send Email(s)
D. File Drop: Import File > SQL Query(s) > Send Email(s)

Answer: D

NEW QUESTION # 29
A customer is connectingSales Cloud with Marketing Cloud. The connection was successful, however, the team is unable to view or sync Sales Cloud objects in Contact Builder.
How should a consultant begin troubleshooting the connection?

A. Validate Marketing Cloud and Sales Cloud users have access to the business unit.
B. Create and send an email in Email Studio to test the connection and validate tracking.
C. Create new Marketing Cloud and Sales Cloud users and perform a new installation.
D. Validate Marketing Cloud and Sales Cloudpermissions for the connecting users.

Answer: D

Explanation:
Explanation
To troubleshoot the connection between Sales Cloud and Marketing Cloud, a consultant should start by validating Marketing Cloud and Sales Cloud permissions for the connecting users. The connecting users arethe users who authenticated Marketing Cloud Connect in both systems. They need to have certain permissions and roles in both systems to enable full functionality of Marketing Cloud Connect.
References:https://help.salesforce.com/s/articleView?id=sf.mc_co_troubleshoot_marketing_cloud_connect_conf

NEW QUESTION # 30
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